Dubai Authorities Strengthen Consumer Safety Through Joint Health-Product Inspections

The campaign covered 40 establishments selling e-cigarettes and related products at Dragon Mart, with 40 inspection visits conducted during May 2026. Authorities identified violations at 23 establishments and seized 4,872 non-compliant products across 54 brands after finding nicotine concentrations above the permitted limit of 3%.

Inspections also assessed compliance with requirements covering valid trade licences, operating conditions, product labelling, permits for tobacco-product sales and product registration with the Ministry of Industry and Advanced Technology (MoIAT). Authorities additionally checked compliance with regulations governing smoking restrictions and the prohibition of sales to individuals below the age of 18.

Beyond enforcement, the campaign aimed to provide consumers with a safer purchasing environment and access to accurate information about products available in the market. It also sought to raise awareness among businesses about consumer rights, regulatory responsibilities and the importance of maintaining compliance with approved health and safety standards.

The initiative forms part of Trakhees' wider approach to consumer protection, public health and community wellbeing. The authority has emphasised proactive inspections as a means of identifying non-compliant practices, improving regulatory compliance and supporting a safe and sustainable business environment. Dubai Municipality has similarly maintained inspection programmes covering health, safety and environmental compliance across the emirate.

The campaign highlights the role of effective regulatory oversight in advancing the social dimension of sustainability. By strengthening product safety, protecting consumers and enforcing health standards, government authorities can contribute to healthier communities and more responsible business environments.

Consumer-safety inspections at joint-authority scale raise the compliance bar for retailers and consumer-goods brands operating in Dubai, and they reshape supply-chain due-diligence expectations. Our sustainability-due-diligence teams help clients evaluate what these frameworks mean for their compliance and disclosure planning.