Sustainable Investing Remains Resilient Despite Headwinds, Say BNP Paribas and Morgan Stanley

BNP Paribas and Morgan Stanley surveys show sustainable investing remains strong despite geopolitical and economic challenges. Institutional investors are quietly maintaining ESG goals, focusing more on thematic strategies and data transparency, while individual investors—especially Gen Z and Millennials—drive growing interest. The ESG landscape is evolving toward deeper impact, strategic refinement, and generational momentum.